Can FanDuel Sportsbook Claim the No. 1 Spot in New York?

• FanDuel Inc. has already established New York City headquarters
• Nearby Connecticut and New Jersey are home to FanDuel Sportsbook app
• FanDuel Sportsbook to be one of nine online sportsbooks launching in January 2022

The launch of online New York sports betting is just around the corner, and that also means one of North America’s most beloved sportsbooks is set to make its long-awaited debut in the Empire State.

FanDuel Sportsbook was approved as one of nine online sportsbooks that will have New York market access come launch day. This should certainly come as no surprise to anyone familiar with FanDuel Sportsbook given their impressive track record as one of the top sportsbooks in the nation.

But does FanDuel Sportsbook have what it takes to dominate the New York market like they have in others? While we eagerly await the actual arrival of FanDuel Sportsbook New York, let’s take a look at some of the competitive advantages it has.

FanDuel Is Already a New York Operation

Knowing your market is a lot easier when that market is in your backyard, and that’s exactly the case for FanDuel. Located near Madison Square Park and the famous Flatiron Building, the FanDuel Inc. headquarters is right in the heart of Manhattan and their name is already synonymous with New York City.

This gives FanDuel Sportsbook a distinct advantage over a big name rival like DraftKings Sportsbook, which is based out of Boston. FanDuel Sportsbook will have a unique understanding of New York sports bettors through its staff and proximity to local sports bettors.

https://twitter.com/FanDuel/status/1379961742227279872

Add to that the fact that FanDuel Sportsbook already has a successful retail sports betting location in New York at the Tioga Downs Casino Resort in Nichols and you already have immediate access to an engaged and loyal following. The physical sportsbook at Tioga Downs Casino Resort opened on July 19, 2019, which means a number of New York sports bettors have been actively betting with the brand for over two years.

FanDuel Sportsbook Has Online Sports Betting in CT and NJ

FanDuel Sportsbook’s reach goes far beyond New York, and two nearby states already have operational online sports betting offerings from the brand.

When online sports betting officially launched in Connecticut back in October, FanDuel Sportsbook was one of the first books to enter the market. The sportsbook also signed a partnership with Mohegan Gaming & Entertainment to secure market access and help enjoy higher visibility in the state.

In New Jersey, FanDuel Sportsbook has been around since 2018 and is considered one of the online pioneers in that market. They also have a physical location at the Meadowlands Racetrack, which has already given FanDuel Sportsbook a unique presence at one of the top horse-racing tracks in the US.

FanDuel Sportsbook’s presence in both Connecticut and New Jersey serves as a good indication of how they may perform once New York online sports betting goes live. With many New Yorkers currently making online sports wagers in Connecticut and New Jersey, those same New Yorkers already using the FanDuel Sportsbook app will likely be on it when it launches in their own state.

More NY Sportsbooks Coming on Launch Day

Online sports betting in New York is expected to launch in the second or third week of January, and FanDuel Sportsbook will be one of the top options on the market when it does. They’re expected to bring their popular Risk-Free Bet up to $1,000 signup offer to New York sports bettors.

If you’re looking for some great options outside of FanDuel Sportsbook, here’s the full list of NY online sportsbook expected to start accepting bets on launch day:

Online Sportsbooks Launching in New York